Unlocking the Secret to a Higher Connection Rate on LinkedIn: To Note or Not to Note?

Are you tired of sending connection requests on LinkedIn only to be met with crickets? It can be frustrating to put in the effort to build your network, only to be met with little to no response. But have you ever considered the impact that the note you include (or don’t include) in your connection request can have on your success rate? Based on our agency’s experience, we’ve found that sending connection requests without a note can actually lead to a higher connection rate. In this article, we’ll dive into the reasons why this is the case and provide actionable tips for optimizing your connection requests on LinkedIn.

Photo by Airam Dato-on: https://www.pexels.com/photo/linkedin-page-on-cellphone-screen-16450745/

Why does sending a connection request without a note work?

Let’s face it, people are busy. They don’t have the time or energy to read through a lengthy message when they receive a connection request. In most cases, they will only take a quick glance at your headline and about section to determine if you have a relevant position, interesting area of expertise, or common connections. By skipping the note, you’re making it easier for them to quickly assess whether or not they want to connect with you.

When to send a connection request with a note?

However, there are certain situations where it’s important to send a connection request with a note. For example, if you’re trying to connect with a LinkedIn influencer, you’ll need to put in a bit more effort. These individuals have a lot of active connections and are ready to interact with their content. And they typically don’t have free space in their connections. To increase your chances of getting a connection with an influencer. It’s best to first follow them and engage with their content. Once you’ve established a bit of a relationship. You can then send them a personalized connection request with a note explaining why you’re interested in connecting with them.

Case Study

Here’s an example of how sending a connection request without a note can lead to a higher connection rate. Our agency recently worked with a client in the tech industry who was looking to expand their network on LinkedIn. We helped them optimize their profile and then sent out a batch of connection requests without notes. The results were astounding – our client received a connection acceptance rate of 35%. Which was significantly higher than their previous rate of 20% when sending requests with notes.

The key to success when it comes to sending connection requests on LinkedIn is to understand the context of the situation. In most cases, it’s best to keep things simple and skip the note. However, if you’re trying to connect with a LinkedIn influencer or other high-profile individuals. It’s important to put in a bit more effort and send a personalized note. By following these tips, you’ll be on your way to building a larger and more engaged network on LinkedIn.


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