Are you eager to boost your conversion rates without embarking on endless design experiments? Believe it or not, you can potentially increase your conversion rates by up to 12.7% by simply infusing your copy with a handful of power words.
In this article, we’re sharing an extensive list of over 700 powerful words that can be effortlessly integrated into your website copy, elevating your conversions, sales, and revenue. We’ll delve into what power words are, and provide real-world examples of how to employ each category of power words effectively.
So, let’s dive in.
Understanding Power Words
Power words are potent, compelling words that skilled copywriters wield to trigger psychological and emotional responses in readers. They’re aptly named “power words” because their persuasive force is irresistible, compelling people to take desired actions.
In essence, power words are the secret sauce for marketers, both seasoned and novice, to motivate website visitors to take specific actions, be it reading a blog post, subscribing to an email list, or clicking the “Buy Now” button.
To illustrate the impact of power words, consider Teespring, which boosted its conversions by a remarkable 12.7% simply by incorporating a few persuasive words into its calls-to-action.
Now, let’s explore our comprehensive list of power words, categorized for your convenience:
1. Power Words: FOMO and Greed
Tap into people’s natural desire for more with words that ignite feelings of scarcity and the fear of missing out.
- Bargain
- Before
- Best
- Big
- Billion
- Bonanza
- Bonus
- Cash
- Cheap
- Deadline
- Discount
- Dollar
- Don’t miss out
- Double
- Economical
- Exclusive
- Expires
- Explode
- Extra
- Fast
- Feast
- Final
- First
- Fortune
- Frenzy
- Frugal
- Gift
- Giveaway
- Greatest
- Guilt-free
- Hurry
- Inexpensive
- Instantly
- Jackpot
- Last chance
- Limited
- Luxurious
- Marked down
- Massive
- Monetize
- Money
- More
- Nest egg
- Never again
- New
- Now
- Pay zero
- Premiere
- Price break
- Prize
- Profit
- Quadruple
- Quick
- Reduced
- Rich
- Running out
- Sale ends soon
- Save
- Savings
- Six-figure
- Skyrocket
- Soaring
- Special
- Surge
- Treasure
- Triple
- Ultimate
- Up-sell
- Value
- While they last
- Whopping
2. Power Words: Curiosity
Harness curiosity’s irresistible allure with words that make blog post headlines, email subject lines, and landing page headlines impossible to resist.
- Astonishing
- Backdoor
- Banned
- Be the first
- Become an insider
- Behind the scenes
- Bizarre
- Black market
- Blacklisted
- Bootleg
- Censored
- Class full
- Classified
- Closet
- Concealed
- Confessions
- Confidential
- Controversial
- Cover-up
- Covert
- Crazy
- Cringeworthy
- Dark
- Elusive
- Extraordinary
- Eye-opening
- Forbidden
- Forgotten
- Hidden
- Hilarious
- Hush-hush
- Illegal
- Illusive
- Incredibly
- Insane
- Insider
- Interesting
- Invitation only
- Key
- Limited
- Little-known
- Login required
- Lost
- Members only
- Myths
- Odd
- Off the record
- Off-limits
- On the QT
- Outlawed
- Priceless
- Private
- Privy
- Psycho
- Remote
- Restricted
- Ridiculous
- Secret
- Secrets
- Shh!
- Shocking
- Smuggled
- Sneak peek
- Spoiler
- Strange
- Stunning
- Super secret
- Thought-provoking
- Top secret
- Trade secret
- Unauthorized
- Unbelievable
- Uncharted
- Unconventional
- Under the table
- Under wraps
- Underground
- Undiscovered
- Unexplained
- Unexplored
- Unheard of
- Unique
- Unlock
- Unsung
- Untold
- Unusual
- Wacky
- Withheld
- Zany
3. Power Words: Ease and Convenience
Embrace people’s love for simplicity and convenience with words that convey how easy it is to achieve their goals.
- Accessible
- All-inclusive
- Basic
- Building blocks
- Cheat sheet
- Child’s play
- Cinch
- Clear
- Complete
- Components
- Comprehensive
- Copy
- Downloadable
- Easy
- Economical
- Efficient
- Effortless
- Elementary
- Elements
- Factors
- Fail-proof
- Fill in the blanks
- Formula
- Free
- Freebie
- Gift
- Guide
- How-to
- In less than
- In record time
- Index
- Ingredients
- Instant
- Itemized
- Kickstart
- Light
- List
- Manageable
- Manifest
- Mere
- Minutes
- Model
- Mold
- No nonsense
- No problem
- No sweat
- Nothing to it
- Now
- On demand
- Painless
- Pattern
- Picnic
- Piece of cake
- Plain
- Printable
- Quick
- Ready
- Replicate
- Report
- Roadmap
- Simple
- Simple as ABC
- Smooth
- Smooth sailing
- Snap
- Straightforward
- Steal
- Steps
- Swipe
- Template
- Tools
- Uncomplicated
4. Power Words: Desire and Lust
Awaken intense desire for your offerings with words that amplify cravings and prompt immediate action.
- Alluring
- Brazen
- Captivating
- Charismatic
- Compelling
- Crave
- Depraved
- Desire
- Dirty
- Enchanting
- Engaging
- Exotic
- Exposed
- Fascinating
- Flirt
- Forbidden
- Hypnotic
- Intriguing
- Lascivious
- Lick
- Lonely
- Lovely
- Lust
- Magnetic
- Mind-blowing
- Mischievous
- Mouthwatering
- Naked
- Naughty
- Obsession
- Passionate
- Pleasurable
- Promiscuous
- Provocative
- Riveting
- Scandalous
- Sensual
- Sex
- Shameless
- Sinful
- Sleazy
- Sleeping
- Spank
- Steamy
- Stimulating
- Striking
- Sweaty
- Tantalizing
- Tawdry
- Tease
- Thrilling
- Uncensored
- Urge
- Wanton
- Whip
- Wild
5. Power Words: Vanity and Bragging
Appeal to the innate desire to look successful and attractive with words that promise enhancement and achievement.
- Ahead of the game
- Amazing
- Amplify
- At the top
- Attractive
- Awe-inspiring
- Beautiful
- Bold
- Booming
- Boost
- Boss
- Brassy
- Bravery
- Brazen
- Bright
- Brilliant
- Cheer
- Clever
- Conquer
- Courage
- Crowned
- Daring
- Dazzling
- Defiance
- Drop-dead
- Effective
- Elegant
- Elite
- Enchant
- Epic
- Fearless
- Fortunate
- Foxy
- Genius
- Good-looking
- Gorgeous
- Guts
- Handsome
- Hero
- Jaw-dropping
- Jubilant
- Kick ass
- Knockout
- Legendary
- Lucky
- Magic
- Mind-blowing
- Moneymaking
- Notable
- Noteworthy
- Optimal
- Prosperous
- Quick-witted
- Remarkable
- Sassy
- Saucy
- Sensational
- Smart
- Spectacular
- Spine
- Staggering
- Strong
- Stunning
- Successful
- Super-human
- Triumph
- Turbocharge
- Ultimate
- Unbeaten
- Undefeated
- Valor
- Vanquish
- Victory
- Wealthy
- Wonderful
- Wondrous
- You
6. Power Words: Trust
Build trust, a cornerstone of marketing, with words that convey reliability, credibility, and security.
- According to
- Accredited
- Anonymous
- Approved
- Authentic
- Authoritative
- Authority
- Backed
- Because
- Best
- Best selling
- Bona fide
- Cancel anytime
- Case study
- Certified
- Dependable
- Don’t worry
- Endorsed
- Ensured
- Expert
- Fully refundable
- Genuine
- Guaranteed
- Improved
- Ironclad
- Lifetime
- Moneyback
- No obligation
- No questions asked
- No risk
- No strings attached
- Official
- Pay zero
- Privacy
- Professional
- Protected
- Proven
- Recession-proof
- Recognized
- Refund
- Reliable
- Research
- Results
- Safety
- Scientifically proven
- Secure
- Studies show
- Tested
- Track record
- Try before you buy
- Unconditional
- Verify
- Well respected
- Worldwide
7. Power Words: Anger
Invoke righteous anger towards external factors within your industry to stir emotions and provide solutions.
- Abuse
- Agitate
- Annoy
- Arrogant
- Ass kicking
- B.S.
- Backstabbing
- Beat down
- Boil over
- Broke
- Brutal
- Buffoon
- Bullshit
- Bully
- Corrupt
- Coward
- Crooked
- Crush
- Diatribe
- Diminish
- Disgusting
- Evil
- Exploit
- Fear
- Force-fed
- Foul
- Greedy
- Hate
- Hostile
- Know it all
- Lies
- Loathsome
- Loser
- Lying
- Maul
- Miff
- Money-grubbing
- Morally bankrupt
- Nazi
- No Good
- Obnoxious
- Payback
- Pitiful
- Pound
- Preposterous
- Provoke
- Punish
- Raise hell
- Rant
- Revolting
- Ruthless
- Screw
- Sick and Tired
- Smug
- Sneaky
- Sniveling
- Snob
- Snooty
- Snotty
- Stink
- Stuck up
- Thug
- Underhanded
- Vicious
- Victim
- Violent
- Waste
- Weak
- Worst
- Wounded
8. Power Words: Fear
Harness the primal instinct of fear to prompt action by making readers aware of potential consequences.
- Agony
- Annihilate
- Apocalypse
- Assault
- Backlash
- Beating
- Beware
- Blinded
- Blood
- Bloodbath
- Bloodcurdling
- Bloody
- Bomb
- Buffoon
- Bumbling
- Cadaver
- Cataclysmic
- Catastrophe
- Caution
- Collapse
- Corpse
- Crazy
- Cripple
- Crisis
- Danger
- Dangerous
- Deadly
- Death
- Destroy
- Devastating
- Disastrous
- Drowning
- Dumb
- Embarrass
- Epidemic
- Fail
- Feeble
- Fired
- Fool
- Fooled
- Frantic
- Frightening
- Gambling
- Gullible
- Hack
- Hazardous
- Hoax
- Horrific
- Hurricane
- Insidious
- Invasion
- IRS
- Jail
- Jeopardy
- Lawsuit
- Looming
- Lunatic
- Lurking
- Meltdown
- Mired
- Mistake
- Murder
- Nightmare
- Painful
- Pale
- Panic
- Peril
- Piranha
- Pitfall
- Plague
- Played
- Plummet
- Plunge
- Poison
- Poor
- Prison
- Pummel
- Pus
- Recession
- Refugee
- Revenge
- Risky
- Savage
- Scary
- Scream
- Searing
- Shatter
- Shellacking
- Silly
- Slaughter
- Slave
- Smash
- Strangle
- Stupid
- Suck
- Suffering
- Tailspin
- Tank
- Targeted
- Teetering
- Terror
- Terrorist
- Torture
- Toxic
- Tragedy
- Trap
- Trauma
- Vaporize
- Victim
- Volatile
- Vulnerable
- Warning
- Worry
- Wounded
- Wreaking havoc
Conclusion
Why struggle endlessly with design tweaks and tests when you can harness the influence of these expert-approved words.
Now armed with this comprehensive list of powerful words, you have the tools to dramatically elevate your conversions in no time!
What are your preferred power words? Can you think of any that we’ve missed? Share your thoughts in the comments!
