influencer marketing

Kylie
Business

Kylie Jenner: Building a Billion-Dollar Beauty Empire

Kylie Jenner built her billion-dollar beauty empire by harnessing the power of social media and her existing celebrity status. Her direct-to-consumer model, strategic collaborations, and the creation of scarcity through limited-edition products fueled the success of Kylie Cosmetics. She expertly leveraged her personal brand, ventured into skincare with Kylie Skin, and remains a dominant force in the beauty industry.

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